You with the Crown! You Dropped Your Wallet!

I’ll admit, I'm a sucker for good viral marketing. I spend an unhealthy amount of time on the internet; I have to deal with a large amount of advertising, which is fine. I enjoy some ad campaigns, while others make me want to chew on the business end of a shotgun. Every once in a while though, someone comes up with a campaign that I actually enjoy, not simply tolerate. As much as I hate to admit it, Burger King has been pumping out some impressive ads in the recent year.

If you want to know my stance on Burger King you can do so here. I’m not a huge fan of this establishment. I try to steer clear of fast food in general and when I do occasionally succumb to my urges, I’m a Wendy’s man. But like it or not, BK is in the midst of a stellar campaign.

I love the blank smile on the face of the new “King”. I enjoyed watching him get hit by a car and attacked by the police. He’s entertaining and he’s iconic. It’s just great branding. But BK has now taken to viral marketing… and in my opinion, they’re doing a great job.

The news has already picked up on the story and people from all over the country are sending in their stories. Imagine walking down the street and you see a wallet, of course you pick it up. Perhaps you want to find out who it belongs to so you may return it. Perhaps you pocket it and continue about your business. Either way, once you open the wallet this is what you find:

That’s right. The King has lost his wallet. Not only that, but he encourages you to keep it. The wallet contains The King's drivers license, BK coupons, a map to local Burger Kings, and cash ranging anywhere from $1 - $100. If you ask me, it’s brilliant. As much as I dislike Burger King, I can’t help but admire their creativity.